

SHARED BICYCLE SYSTEM IN MELBOURNE:product design specificationAim:To reduce the amount of people who travel by car to and around the city by providing another option of transport to be also tied in with the existing public transport system in melbourne.
Location:Melbourne CBD, Victoria, AUS
Bicycle infrastructure/design:Features:
- Specialized frame and parts
- Spoke-less wheels
- No chain
- Locking system built into bike
- Carrier basket for briefcase/helmet
- 3 speed gears
- Unisex frame
- Make use of the existing street furniture
- Also designed to be purchased by businesses
- Manufacturing location needs to be discussed (for reasons of production capacity)
- Universal, unisex model.
- Adjustable saddle for users taller than 1.5m
- Strong frame: bikes cover 50km/day, 18250km/year, whereas a normal bike will cover 200km/year.
Aesthetic styling:- Take the influences from the surrounds and the targets users to decide on a style for the product. Eg: The UK oyb is a traditional looking urban bike, where the urban bike is linked to the types of city commuters that the system is aimed at. The France oyb is a modernized version of a cruiser bike, with very obvious European influence.
- The bike needs to appeal to the target users. It needs to fit in with the city and fit the views and values of the city goers. It should be introduced in the most positive light possible to avoid being shunned aside and ignored.
Production materials/finishes:- Sealed shaft drive
- Covered brake cables or back brake
- Covered chain area (if there is a chain)
- Advertising space
Technical issues:- Only one size available
- No child carrier available
- No helmet storage
- Only one size available
- No child carrier available
- Heavy design – although weight increases stability.
- Bike is expensive to manufacture because of specialized parts.
Integration to the urban landscape:- Aim to integrate the surroundings of the city with the parking areas
- Investigate solar power
- Investigate operability of lightweight metal
- Design parking areas to fit into existing areas – parking spaces and footpaths.
- Melbourne weather resistant
- Eco-friendly graffiti remover
- Aim for recyclable materials.
Payment access schemes:- Subscription system – online, over phone, via mail
- Rental access system – smart card, phone call for code verification, credit card
- Third party ticketing – train tickets or bike tickets sold in stores
- Easy to use tourist system
- Credit card deposit
- Legal guardian consent for users between 14 and 18 yrs old.
- Subscriptions times: half hour, day, 7 day, and year. Related to train tickets?
- Household insurance must cover bike trip
Targeted users:- Users aged 14 and up
- Users of all fitness level
- Users of all ability
- Commuters traveling by train to the city
- Business people traveling across the city for meetings
Location of collection hubs:- Large hubs in particularly congested areas e.g.: train stations
- Parking hubs located around the city for short term parking
- Maintenance stores with storage
Bicycle collection/distribution:- A system that will work for the Melbourne CBD needs to be created. Some examples are:
- When you are done, ring an automated operator from a collection hub and confirm your location. This is how we can locate all the bikes.
- Clean vehicles patrol the areas and regulate the parking areas to ensure there is an even distribution of bikes.
- Maintenance technicians travel on bikes that are powered by motors.
Corporate sponsorship/advertising:- Design needs to incorporate advertising space for sponsorship and advertising.
- The bike design should be a standard one with the ability to be decaled with any company. (If a business decides to purchase a ‘pod’ of bikes then the bike can be transformed easily into their on product)
Jobs:- Maintenance technician: washing, upkeep and general maintenance.
- Regulation officer: transferring the bikes from one station to another
- Mechanic upkeep of preventative maintenance work and repairs in a workshop.
- Terminal technician: upkeep of electronic terminals
- Storekeeper: responsible for managing arrivals/departures for reception, control, handling and inventorying of equipment, preparation of sites and in-house orders and the upkeep of the store and surrounding areas.
- Subscription administrator: in charge of subscription files.